Articles
Best practice, new thinking, fresh insight
Insight from the frontline
Our work with technology consulting, software, data and analytics and cybersecurity businesses gives us unique insight into how the market is navigating current challenges and opportunities. On this page, we’ll share thoughts from our network and other industry experts on latest trends and developments.
More things to read...
Onboarding a new marketer: 10 ways to set them up for success
Avoid frustration and set your new marketer up for success from day one with these simple dos and don'ts...
Customer acquisition planning: three essential tools
Tools that unlock the talents lurking in your business and bring structure to the customer acquisition process
What is a fractional CMO? Why many tech SMBs choose this model
Cost, flexibility, and speed are just some of the things making the fractional CMO model so popular with tech SMBs
What makes a brilliant marketer? How to tell the great from the good
Being commercially savvy and great at getting things done are highly desirable qualities, but they are only half the story.
Is there any value to values? You might be better off without them
Dear reader, if you've end up with “integrity”, “passion” or “fun” as your principles, you may want to go back…
The annual planning framework: a four stage approach
With discipline comes freedom: a planning framework unleashes creativity and gets marketing and sales working brilliantly together
How to sell on value: five ways to break through the day rate ceiling
The solution lies in de-risking the sale, creating more certainty and moving towards an outcome-based value proposition
Culture as a differentiator for tech SMBs
What is culture, how do you define it and how do technology businesses make it part of their go to…
Drawbacks of a fractional CMO: 10 considerations to weigh up
For most SMBs hiring a fractional CMO is a valuable and cost-effective solution but there are pros and cons
Socks and the gentle art of persuasion
Today another pair arrived in the post. They are the fourth pair of socks I’ve received. The first, turquoise with…
