Working with ReStrategy

Customer acquisition solutions
Insight + Identity
Customer acquisition solutions to benchmark against industry best practice, refresh value proposition or shake up existing approach

Marketing audit

Benchmark against industry best practice 

A ReMap marketing and customer acquisition audit is a high value stand-alone engagement that gets stakeholders on the same page and gives real clarity on way forward.

  • Identifies cost savings or investment requirements
  • Gets stakeholder alignment on priorities
  • Validates or challenges current approach
  • Makes longer term strategic recommendations.

A ReMap starts at £1000 which is not billed if we end up working together.

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Value proposition design

Customer research and competitor analysis

This 360 research project determines who you are and what makes you different, the unique identity you can own and your competitive strategy. It can include:

  • One to one customer and partner interviews
  • Internal research, approach, values 
  • IP review, core competences and accreditations
  • Commercial analysis, competitor landscape and external market influences.

A ReSet delivers authentic value proposition, refreshed messaging and is the bedrock of a solid customer acquisition strategy.

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Method + People
Fractional CMO, part-time marketing director, project management or mentoring

Strategic marketing plan

Six-month contract to implement marketing strategy

Get board and stakeholder alignment on the goal and customer acquisition approach, and free up founder or CEO to focus elsewhere

  • High level six month strategic plan 
  • Find and onboard suppliers 
  • Project manage campaigns
  • Recruit and onboard, or upskill existing team

This is a short-term part-time marketing director contract to make it happen because “strategy without execution is pointless and execution without strategy is aimless”.

Discuss time budget

Fractional CMO

Permanent part-time marketing director to create and implement customer acquisition strategy

Working with senior sales, marketing and partners to scale lead generation and conversion and build an investible business

  • Oversee campaigns and manage budget
  • Optimise sales process and accelerate buyer journey
  • Board meetings and reports
  • Regular one to ones with managers
  • Monthly sales and marketing team meetings
  • Quarterly strategic review to review KPIs and recalibrate

An ongoing active engagement to deliver results and reduce reliance on the CEO to win business

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Optimise performance

Critical friend and mentor

Best practice and market insights from the Microsoft Partner community

Regular individual sessions with established managers to review plans and new ideas and discuss ways to recalibrate or optimise the customer acquisition strategy.

This service provides a sounding board for CEOs and a rudder for more experienced managers who can have ad hoc catch ups or calls at any time.

Invaluable resource for smaller teams working remotely.

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Helps established managers stay on track

Clients come to us for...


A sounding board for CEOs and advice and guidance for senior sales and marketing

Information memorandum

Investor value proposition and core messaging in the preparation for exit

Customer referencing

Build insight about customers and markets during the due diligence process for M&A


Role profiles, team structure, competency frameworks, recruitment and onboarding


Review current approach, find quick wins and get longer term recommendation

Proposition development

Market research, commercial analysis, packaged IP and authentic value proposition

Growth plans

Strategic planning for CEOs needing maximum return on sales and marketing investment


Internal and external communications strategy, content creation and storytelling