Working with ReStrategy
Marketing audit
Benchmark against industry best practice
A ReMap marketing and customer acquisition audit is a high value stand-alone engagement that gets stakeholders on the same page and gives real clarity on way forward.
- Identifies cost savings or investment requirements
- Gets stakeholder alignment on priorities
- Validates or challenges current approach
- Makes longer term strategic recommendations.
A ReMap is a stand-alone proposition which is not billed if we end up working together.
Value proposition design
Customer research and competitor analysis
This 360 research project determines who you are and what makes you different, the unique identity you can own and your competitive strategy. It can include:
- One to one customer and partner interviews
- Internal research, approach, values
- IP review, core competences and accreditations
- Commercial analysis, competitor landscape and external market influences.
A ReSet delivers authentic value proposition, refreshed messaging and is the bedrock of a solid customer acquisition strategy.
Strategic marketing plan
Six-month contract to implement marketing strategy
Get board and stakeholder alignment on the goal and customer acquisition approach, and free up founder or CEO to focus elsewhere
- High level six month strategic plan
- Find and onboard suppliers
- Project manage campaigns
- Recruit and onboard, or upskill existing team
This is a short-term part-time marketing director contract to make it happen because “strategy without execution is pointless and execution without strategy is aimless”.
Fractional CMO
Permanent part-time marketing director to create and implement customer acquisition strategy
Working with senior sales, marketing and partners to scale lead generation and conversion and build an investible business
- Oversee campaigns and manage budget
- Optimise sales process and accelerate buyer journey
- Board meetings and reports
- Regular one to ones with managers
- Monthly sales and marketing team meetings
- Quarterly strategic review to review KPIs and recalibrate
An ongoing active engagement to deliver results and reduce reliance on the CEO to win business
Critical friend and mentor
Best practice and market insights from the Microsoft Partner community
Regular individual sessions with established managers to review plans and new ideas and discuss ways to recalibrate or optimise the customer acquisition strategy.
This service provides a sounding board for CEOs and a rudder for more experienced managers who can have ad hoc catch ups or calls at any time.
Invaluable resource for smaller teams working remotely.
Clients come to us for...
Mentoring
Information memorandum
Customer referencing
Recruitment
Evaluation
Proposition development
Growth plans