About ReStrategy

History, values, associates

About ReStrategy

Over the past decade, ReStrategy has worked with more than 30 Microsoft partners and a wide range of technology enabled businesses and they have seen a common challenge: many tech SMBs lack the commercial platform needed to scale predictably.

Today, ReStrategy’s approach centres on building Growth Platforms, helping businesses define a compelling market position, build a repeatable commercial engine and align their organisation to attract investment and drive growth. By combining strategic thinking with practical execution, ReStrategy helps leadership teams turn ambitious growth plans into measurable commercial outcomes.

Russell Seekins

Russell works predominantly on research, writing and editing. He is editor of InterMedia, the journal of the International Institute of Communications. He writes for clients on various topics in technology, telecoms, and media.

Alexandra Fenn

Alex works closely with CEOs and senior sales and marketing teams to develop their go to market strategy. She helps businesses define their value, recruit and develop the right people to build an effective engine and deliver long term results.

The values we bring to work

The businesses we work with are often founder run. There is a certain intimacy to the work we do and having a good fit is vital. These are the things that matter to us, they underpin all the services we provide.

Intelligence

We like to work with bright, interested people with a curiosity about how things work and what makes people tick. Our favourite clients are intuitive, smart and fun. They take the right things seriously and know how to laugh at everything else.
The ReStrategy approach is insight-led

Creativity

We like being different. We know that although lots of businesses sell similar things, each has its own unique identity. Our mission is to uncover the personality of the business and bring fresh ways of seeing and doing things.
The ReStrategy approach seeks individuality

Competence

We believe that a solid Growth Platform provides a framework and a structure. With clear parameters the mind is freed to be more creative. We take pride in doing things well and get satisfaction from sharing our tools, templates, and experience.
Our approach uses The Growth Platform

Relationships

We choose to work in environments where there is trust and respect and we can build genuine connections with teams and individuals. We relish contributing to a team’s success and are always up for celebratory drinks.
Our approach celebrates people

Associates

We are a small team. We don’t employ account managers; we work directly and closely with clients and see ourselves as part of their team.

For services outside our area of specialism, we have a trusted network of professionals that have worked with before and are confident to introduce.

Design, production or systems integration

Where necessary we team up with designers, web developers and systems specialists from our network to build the Growth Platform.

Sales training

We are specialists in go to market strategy, communications, systems and processes for growth teams. For sales skills training we introduce colleagues from Sandler.

M&A

For partners thinking about a sale in the short to medium term we introduce colleagues from Equity Results, a team of specialist advisors for CEOs seeking investment or acquisition. Equity Results has its own close network of specialist lawyers, CFAs, and advisors and has helped more than 50 tech business owners to a happy exit over the last 10 years.

Ready for the next step?